Plan is a product strategy consultancy.
We help companies work out what to do next.

Plan Views

Beware the Backlash

What's behind the growing disaffection towards design?

Strategy for the Real World

Design strategy is a blend of thinking ahead and en-route adaptation

Island Mentality

The role British Design should play in the 21st century creative economy

Creative Accounting

Why the UK government has unrealistic hopes of design

Blink Lessons

Learnings for market research from Malcolm Gladwell's book ‘Blink’

New German Thrift

What lies behind the German cult of bargain-hunting?

The SonyEricsson Walkman Phone Strikes the Right Chord

Why the new W800 has hit written all over it

Basic Instinct

Review of Malcolm Gladwell’s book, ‘Blink: The power of thinking without thinking’

Inspired: Powers of Ten

The enduring metaphorical power of Charles and Ray Eames’ film

Nike’s New Sensible Shoes

Two contrasting sides of a faltering superbrand