Plan is a product strategy consultancy.
We help companies work out what to do next.

Plan Views

Competing on Ideas - A Loser's Game

Big Rethink 2011 Reflections

Is It Time to Rethink the T-Shaped Designer?

As designers tackle new types of problems, they will need to develop new capabilities

Stepping up

Despite its flaws, Design Thinking has uncovered real opportunities

Design thinking: Everywhere and Nowhere

Reflections on The Big Re-think conference

New Challenges for Design Managers

Why the recession poses a new set of problems

Building Design Strategy

‘Strategy for the Real World’ has been included in this new book on design strategy

What can Design Bring to Strategy?

Transcription of a panel session on design strategy at the Intersections07 conference, chaired by Kevin McCullagh

Strategy for the Real World

Design strategy is a blend of thinking ahead and en-route adaptation