Plan is a product strategy consultancy.
We help companies work out what to do next.

Plan Views

A Letter From Beijing

A dispatch from the Chinese capital on the death of bling and rise of Shanzhai

Crossing Cultures

The challenges in designing for global markets

What’s the Greatest Innovation?

A contribution to a survey of key thinkers in science, technology and medicine

New German Thrift

What lies behind the German cult of bargain-hunting?

Faking It

China’s boom is down to risk taking and energy, not plagiarism