Plan is a product strategy consultancy.
We help companies work out what to do next.

Plan Views

Creative Accounting

Why the UK government has unrealistic hopes of design

The SonyEricsson Walkman Phone Strikes the Right Chord

Why the new W800 has hit written all over it

Inspired: Powers of Ten

The enduring metaphorical power of Charles and Ray Eames’ film

Nike’s New Sensible Shoes

Two contrasting sides of a faltering superbrand

Faking It

China’s boom is down to risk taking and energy, not plagiarism

Nokia’s Fall is Samsung’s Gain

How Nokia dropped the design ball