Plan is a product strategy consultancy.
We help companies work out what to do next.

Plan Views

Inspired: Powers of Ten

The enduring metaphorical power of Charles and Ray Eames’ film

Nike’s New Sensible Shoes

Two contrasting sides of a faltering superbrand

Faking It

China’s boom is down to risk taking and energy, not plagiarism

Nokia’s Fall is Samsung’s Gain

How Nokia dropped the design ball