What can Design Bring to Strategy?

Design strategy is a growing sub-discipline of design. This session from Intersections07, chaired by conference director Kevin McCullagh, asked what strengths designers bring to strategy building and what new skills they might need to acquire. The panel, Jonathan Sands from Elmwood, Richard Eisermann from Prospect and Ed Silk from Interbrand, covered the topic with reference to their own wide experience as designers and strategists. Read on...