About Us

Fuzzy and complex problems define the front end
of innovation. We help clarify the issues
by defining, distilling and structuring them,
in ways that promote a common understanding
of the problem and often suggest approaches
to solving it.

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Consumers are not the only spur to innovation, guiding insights can also be gleaned
from market analysis, and business
cases studies.

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The best strategies are built from the future backwards. We help managers make sense of change and develop a distinctive view of the future, through the analysis of social, technological and design trends.

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Successful products embody a distinctive point
of view on the future. We help clients develop
a clear and rich view of the final destination.
This vision helps to build belief and focus
different work streams on a common,
inspiring and achievable goal.

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Design

We help clients develop customer propositions that are distinctive, relevant and credible. Keeping them simple by focusing on the most telling attributes of the product experience.

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New initiatives tend to disrupt existing product portfolios. We advise on how to develop:
brand and naming architectures, range
structures, design language strategies,
and market launch plans.

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Strategies have a tendency to bounce off organisations, unless they are part of a wider programme of change. We help embed new perspectives, principles and practices,
by coordinating a series of
cross-functional activities.

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Executing new strategies requires
new ways of doing things. We help
develop, test, and communicate
new processes.

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To make strategies tangible and actionable, managers need frameworks, maps, personas, design directions, guidelines, manuals etc. We pride ourselves on the clarity of the tools
we develop, design and produce.

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