About Us

Plan is one of Europe’s leading product strategy consultancies.  It was founded in 2004 by Kevin McCullagh to help companies bring more clarity to the front end of product planning.

We help clients build compelling strategies by synthesising a wide range of consumer, design, marketing and business factors. We cut out the noise to enable clear decision-making.

Our perspective is international, with recent projects taking us to China, India, Russia, the Middle East and of course all over Europe. Our core team of strategists, researchers, and designers, works closely with a global network of sociologists, ethnographers and design analysts.